Effective Date: September 1, 2026
1. Introduction
Primavera Gallery ("Primavera Gallery," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.primaveragallery.com (the "Site"), including when you browse our collections of vintage jewelry, art deco furniture, fine art, glass, lighting, and other decorative objects, contact us regarding a purchase or sale, subscribe to our blog, or otherwise interact with us.
By using the Site, you agree to the terms of this Privacy Policy. If you do not agree with the terms outlined here, please do not use the Site.
2. Information We Collect
2.1 Information You Provide Directly
We may collect personal information that you voluntarily provide to us, including when you:
Fill out a contact or inquiry form (e.g., asking about a piece, requesting an appraisal, or offering to sell a collection)
Communicate with us by email or telephone
Subscribe to our blog or newsletter
Request information about a specific item, designer, or exhibition
Interact with us via social media (Facebook, Instagram, Pinterest)
This information may include your name, email address, mailing address, telephone number, and any other details you choose to share with us, such as information about items you wish to sell or your collecting interests.
2.2 Information Collected Automatically
When you visit our Site, certain information may be collected automatically through cookies, web beacons, and similar technologies, including:
IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages viewed, time spent on pages, and referring/exit pages
Date and time of your visit
2.3 Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies (such as Google Tag Manager) to enhance your browsing experience, understand how visitors use our Site, and improve our content and offerings. You may set your browser to refuse cookies or to alert you when cookies are being sent; however, some parts of the Site may not function properly if you disable cookies.
3. How We Use Your Information
We may use the information we collect for purposes including:
Responding to your inquiries about items, designers, or our services
Facilitating potential purchases, sales, or appraisals of jewelry, furniture, art, and decorative objects
Sending you information about new acquisitions, exhibitions, or our blog, where you have opted to receive such communications
Improving and personalizing your experience on our Site
Analyzing Site usage and trends to improve our content and services
Complying with legal obligations and protecting our legal rights
We do not sell your personal information to third parties.
4. How We Share Your Information
We may share your information in the following circumstances:
Service Providers: With third-party vendors who perform services on our behalf, such as website hosting, email delivery, and analytics (e.g., Google Analytics/Tag Manager), subject to confidentiality obligations.
Legal Requirements: When required to do so by law, regulation, subpoena, or other legal process, or to protect the rights, property, or safety of Primavera Gallery, our clients, or others.
Business Transfers: In connection with a merger, sale, or transfer of all or part of our business, in which case personal information may be among the assets transferred.
With Your Consent: In any other circumstances where you have given us your consent to do so.
5. Third-Party Links and Social Media
Our Site contains links to third-party websites and social media platforms, including Facebook, Instagram, and Pinterest. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including maintaining client relationships, responding to inquiries, and complying with legal, accounting, or reporting obligations.
8. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information, which may include the right to:
Request access to the personal information we hold about you
Request correction of inaccurate personal information
Request deletion of your personal information
Object to or restrict certain processing of your information
Opt out of marketing communications at any time by using the "unsubscribe" link in our emails or by contacting us directly
California Residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and the right to request deletion of that information.
European Residents: If you are located in the European Economic Area (EEA) or United Kingdom, you may have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, or erase your personal data, and the right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us using the information provided in Section 12 below.
9. Children's Privacy
Our Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete such information promptly.
10. International Visitors
Primavera Gallery is based in the United States, and the information we collect is processed and stored in the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your jurisdiction.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Primavera Gallery
315 East 91st Street, 6th Floor, New York, NY 10128
Phone: 212-924-6600
Email: contact@primaveragallery.com
